Content presentation – Google YouTube Creator Playbook Guide Sports User Manual
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Content Presentation
The sports content available to sports fans is abundant and diverse. So, even once they find your videos and
click to view (intrigued by your stellar thumbnail!), they can easily switch to another channel to find the
sports content they want. It’s up to you, as the sports creator, to keep your audience engaged and make sure
your content is presented in an easily navigable manner.
Get to the Good Stuff
It’s important to show what the viewer is looking for as soon as possible during your video. Any introduction,
lengthy branding, or extraneous game footage during the video lead-in can lead to a quick loss of viewer -
before they even have a chance to see what they came for.
Keep Branded Introductions Short
•
How do I package my content to make it engaging and easily navigable?
Cut to the highlight the audience wants to see
•
- ‘David Beckham Free Kick Goal vs. San Jose
Earthquakes’
See Playbook Sections:
Playlists, Annotations