Google YouTube Creator Playbook Guide Music - Manual (Page 14)

14
Releasing an Album or Song
How can I use YouTube to release a new album or song?
Your channel should be a central part of your song or album release strategy to build buzz and viewership and drive
music purchases. Use promotional videos and your channel feed to boost audience interest before, during and after
the launch.
Create promotional and supplemental video assets
If you’re releasing a new album, produce the following types of promotional video assets:
• Trailer, teaser, or promotional video for song or album
• Interviews, making-of and behind-the-scenes videos
• Album sampler. Make the video interactive by utilizing annotations and adding timecode video URLs in
the description.
• Lyric videos. These audio-only videos use simple graphics to highlight the lyrics.
Online “scavenger hunt” for music
• /oddbloodTV Yeasayer created a video for
every song on their new album and seeded it
around the web.
Countdown series
• /TheWarnerSound creates a series called The
Countdown around album release.