Google YouTube Creator Playbook Guide Music - Manual (Page 17)

17
Releasing an Album or Song
Leverage top-performing videos
Your successful videos are a great asset. Direct
viewers to new work as soon as it’s posted.
• Add annotations to top-performing videos to
funnel traffic to the new video.
• Post a new video as a video response to one or
your most popular videos.
• Add links in the description of top-performing
library videos, pointing your viewers to new
work.
Unlock the power of the YouTube community
• Ask your fans to create remixes or covers of your
songs.
• Use your social media presence to spread the word.
• Solicit comments, favorites, Likes, Shares, and
subscriptions from YouTube tastemakers and artists.
Utilize your top-performing videos
• /m83
Creative lyric videos
• /elliegoulding collected photos for her lyric video,
“Anything Could Happen.”
Quick Tip: Optimize all the video assets you publish to include annotations and Calls to Action, promoting the album.