Optimizing for better discovery, How can i optimize my videos for better discovery – Google YouTube Creator Playbook Guide Music User Manual
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Optimizing for Better Discovery
Most people find music channels through search results, so optimizing your videos for discovery is key.
When you upload a new video, make sure you’ve got all your metadata working for you.
How can I optimize my videos for better discovery?
Titles
•
Put heavily searched terms
first
•
Lead with song title, artist
name, album titles
Tags
•
Use both general and specific
keywords
Descriptions
•
Place Calls to Action at the
top, above the fold
•
Include:
•
Popular song lyrics
•
Band members’ names
•
Album release date
•
Events, concert dates,
venues
•
Links to playlists, digital
stores, social media
Thumbnails
•
Use close-ups and bright, high
contrast images.
•
Feature the most compelling
video image
•
Choose a representative image
from the video
An effective description
•
Effective thumbnails
•
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