Releasing an album or song – Google YouTube Creator Playbook Guide Music User Manual
Page 15
Advertising
15
Releasing an Album or Song
Optimize your channel landing page
•
Point all branding/banners to the song or
album
•
Feature the promotional video and enable
auto-play
•
Promote the release date and feature pre-
order, purchase and listening links
•
Remember to include Calls to Action
Use y
•
Keep the feed active just before and during the
launch period to increase engagement
•
Create a playlist to feature promotional launch
videos and post to the feed using the “channel
posts” feature
•
Give your fans exclusive content: Link to
unlisted urls or exclusive playlists
Album branding & links
•
Album branding & links
•
ars
Advertising
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