Panasonic DMC-ZS30K - Manual (Page 86)

Application (Record)
Taking Pictures with different picture effects [Creative Control] mode
VQT4T08
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For the [Creative Control] menu setting procedures. (→85)
[Expressive]
This picture effect creates a pop art style picture that enhances the
color.
[Retro]
This picture effect creates the soft appearance of a tarnished picture.
[High Key]
This picture effect creates a brighter and lighter toned appearance for
the entire picture.