Pitney Bowes MapInfo Professional - Manual (Page 418)

available in MapInfo Professional mapping software to perform querying, create thematic maps, create
territories, and perform many other types of geographic analysis.
Using the MapMarker and Envinsa Web Services, you have more choices for geocoding. For example,
you can choose to geocode your records by street address or by postal code centroid, or by geographic
centroids. If you have geocoded some records and some did not geocode successfully, you can set
fallback conditions to locate those records. If you geocode and there are no results, poor results, or
multiple equal close results, the geocoding server can present you with interactive options so you can
select among possible matches or change your input. Further, these web services allow you to set
multiple matching conditions when more than one record matches the records you are geocoding and
set offsets for placing points right in the geocode properties.
For companies and organizations that use MapMarker and Envinsa servers as a geocoding engine, you
can take advantage of the geocoding servers available to your whole enterprise. If your organization
makes this server available on your intranet or over the Internet, you can use our geocoding web services
from within MapInfo Professional to perform more sophisticated and accurate data geocoding.
IMPORTANT: Pitney Bowes Software Inc. may not have a Geocoding Server with data that
includes the geography you are interested in. Please check with your local Pitney Bowes Software
Inc. sales personnel to ensure that web services exist for your geography. Note:
What Are MapMarker and Envinsa Geocoding Services?
MapMarker is a powerful geocoding product that assigns coordinates to an address based on how well
it matches entries in an Address Dictionary. The precision of the match can vary. For each address you
geocode, you may get back a single perfect, street-level match, a list of street-level match candidates
from which you choose the best match, or a less precise postal code centroid match, where the point
would be located near the center of the postal code area. In the case of a ZIP + 4 centroid match, the
location of the point corresponds to the address which is closest to the mid-address of the ZIP + 4 address
range. You must have MapMarker 4.0 core to use this web service.
Envinsa provides a wider range of web services than MapMarker and can even provide access to earlier
versions of MapMarker. Envinsa can determine these values from a street address or postal code.
Envinsa servers require more security than MapMarker, so you will need a user name and password to
access them. Keep in mind that the services that are available on an Envinsa server depends on what
was installed.
There are many reasons why using a geocoding service with MapInfo Professional is a good business
solution.
• Multiple Data Formats OK! Since MapInfo Professional can import or open data in many different
formats, you can geocode almost any kind of geographically enabled file. You can take advantage of
MapMarker or Envinsa's advanced geocoding options using Shapefiles, Excel files, ASCII, Access
tables, Oracle and SQL Server tables.
• Data filtering. You can use the selection and subselection capabilities of MapInfo Professional to create
input for the service using any MapInfo Professional "table," including queries created using SQL
Select or tools. For example, if you want to geocode your data based on more than one column, you
can specify an input address based on a MapBasic expression that could skip irrelevant characters.
• Geocode a Little or a Lot. You can geocode individual records or in batch mode.
• Choose your own Symbols. You have the full range of MapInfo Professional symbols to choose from
when plotting your points, or you can create your own custom symbols for the points you are geocoding.
• Undo works! Because all of the geocoded results are transacted, you can use MapInfo Professional's
revert capabilities to undo the transactions. You can save the geocoded results in the source table or
into a completely new table.
MapInfo Professional 12.5 418
Geocoding using a Geocoding Server