Initial Technology Recorder User Manual

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I. Purpose of Document

This document contains a complete outline of Meridian's (MEC) and Sony’s commitment to
the operation of this program. It identifies each of the key areas of the program, including
communications, enrollment, administration, customer service, fulfillment, reporting and any
other essential program elements. This document will serve as a basis from which decisions
on changing the program will be made and communicated.

II. General Information

A. Program


Rewarding Recording® is a loyalty program designed to reward end-users for
purchasing qualifying Sony Professional Media products purchased either directly
from Sony or through an Authorized Sony Pro or Data Media Dealer. Participants in
the program receive Rewarding Recording® Dollars as a percentage of their total
purchases to redeem via the Sony Rewarding Recording® online catalog or for
reimbursement for services, parts, etc. The primary objective of the program is to
keep Sony Professional and Data Media products front and center with users so that
when additional product is need they think, and buy, Sony. This program is a web-
based program, available only by accessing

B. Program Dates and Deadlines

Eligible Sales Dates: July 1, 2003 – June 30, 2004

Eligible Claim Cutoff Deadline: August 31, 2004

Redemption Deadline: August 31, 2004

Claim Process: Within 60 days of the invoice date.

Document Process: Within 30 days of online submission.

C. Program Phone/Fax Lines – Customer Service

Toll free customer service line: 1-866-322-7749

Fax line: 1-800-990-1915

The toll-free Customer Service hotline will be available to participants for program
related questions. Customer Service will be able to answer all inquiries pertaining to
the Rewarding Recording® program. Inquiries that Customer Service is unable to
resolve will be forwarded to the Program Administrator or Account Manager for

Customer Service Representatives are available Monday through Friday 8:30 a.m. -
5 p.m. Central Time. Calls received after business hours or on weekends will get a
voice message with instructions for leaving a message. Messages left on voice mail
will be called the next business day.

Sony Electronics

Rewarding Recording® Program

Program Requirements Overview

2003 Program