Google Search hero Utility Belt Instruction Manual - Manual (Page 11)

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“I’m planning a new campaign for a hotel in Barcelona. When should
I spend the advertising budget? My gut feeling is that hotel demand
will peak in the summer. I use Google Insights for Search to check.”
Use Insights for Search to analyse search trends
“Surprising! The spike
in search volumes
occurs in January.”
“I need to build a keyword list quickly!
Insights for Search shows the top related
and rising queries to give me a head start.”
Google Insights for Search (data available for over 40 countries): 8 google.com/insights/search