Google Search hero Utility Belt Instruction Manual - Manual (Page 16)

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“Now I want to review poorly performing keywords: those that
haven’t generated any clicks after receiving 500 impressions.
I would pull a report using the previous interface. Instead I use
filters in the new interface to find these terms.”
“That pesky keyword ‘pesto’ is the only one. No clicks at
all. I think I’ll change the ad text and give it another go.”
Use filters to identify high potential keywords
Click ‘Filter keywords’ here to
bring up the filtering option
The filter option now
appears in orange