Google Search hero Utility Belt Instruction Manual - Manual (Page 15)

- 13 -
“I want even more traffic. The Search Query Report tells me which
search terms trigger my broad matched keywords. This report is easy
to access in the new interface. I find terms I hadn’t thought of before.
In a few clicks I add them to my campaign as keywords, with separate
bids to increase exposure. For any search terms not performing well,
I select them as negative keywords. Easy.”
Refine keyword lists with the Search Query Report
Access search query reports for
one or many keywords directly
from the ‘Keywords’ tab.
Choose queries to add as keywords or
negatives from within the report.