Google Search hero Utility Belt Instruction Manual - Manual (Page 12)

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“I use a number of ways to generate keyword lists,
including the Google AdWords Keyword Tool which now
shows the previous month’s search volume by keyword.”
“A recent campaign for this hotel had a CTR of 2%. The
average search volume is 246,000 for ‘barcelona hotels’.
So, I may receive 4,920 clicks. I use the est. average CPC
to calculate the monthly budget: £17,810.”
Research impression levels using the Keyword Tool
A bar indicates advertiser
competition on a given keyword
View the previous
month’s search volume
View the average
search volume
Google AdWords Keyword Tool: 8 http://adwords.google.co.uk/select/KeywordToolExternal