Google Search hero Utility Belt Instruction Manual - Manual (Page 5)

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Be 40% more efficient with the new AdWords interface
See where ads are appearing on the
content network, account wide
Detect any spikes in clicks in a
campaign over the last month
Identify all keywords in your account
that had 3 or fewer impressions last
month
View performance data for search
queries for your campaign which
triggered an ad and add a negative
keyword from the result
Lower the bid of any keyword
Change a campaign budget
Add two keywords to an ad group and
make them exact match and set a bid
TOTAL
Number of clicks
using the previous
AdWords interface
Number of clicks
using the new
AdWords interface
New AdWords
interface is more
efficient by… Task
7
7
13
11
6
4
6
2
3
7
7
4
3
5
71%
57%
46%
36%
33%
25%
16%
40
%
Source: internal Google study, February 2009. All new AdWords interface tasks measure from the starting point ‘All
online campaigns’. All previous AdWords interface tasks measured from the starting point ‘Campaign Summary’.