Google Search hero Utility Belt Instruction Manual User Manual

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Contents

Introducing the new search hero marketer

1

Be 40% more efficient with the new AdWords interface

3

Manage existing AdWords campaigns

4

Analyse trends using the performance graph

5

Use the keywords tab to find data fast

6

Bid changes are now easier

7

Work with new AdWords campaigns

8

Use Insights for Search to analyse search trends

9

Research impression levels using the Keyword Tool

10

Optimise AdWords campaigns

11

Generate keywords using the Search-based Keyword Tool

12

Refine keyword lists with the Search Query Report

13

Use filters to identify high potential keywords

14

Deliver strong content network results

15

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