Google Search hero Utility Belt Instruction Manual - Manual (Page 7)

- 5 -
“It’s Monday morning! Has my important campaign delivered
a consistent level of impressions over the weekend? I find the right
campaign quickly using the tree navigation on the left hand side.”
“I glance at the performance graph in the centre of the
page. The level of impressions is what I would expect.
But what’s happening to the CTR? It’s dipping!”
Tree navigation for quick access
to campaigns and ad groups
Compare two metrics on the performance
graph across a single date range
Analyse trends using the performance graph