Google Search hero Utility Belt Instruction Manual - Manual (Page 9)

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“Outbid by a competitor! But I’m still within my CPA target, so I can
bid more. I increase my bid to reclaim top position. It’s quick and easy
using in-line editing ; I click the current bid, type in the change then
hit ‘Save’. I increase the daily budget for the campaign in the same
way. I’ve been able to troubleshoot the problem and fix it in seconds.”
Bid changes are now easier
Make changes by clicking directly
into any editable field