Canon EOS 7D - Manual (Page 70)

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You can select a base Picture Style such as [Portrait] or [Landscape],
adjust its parameters as desired and register it under [User Def. 1],
[User Def. 2], or [User Def. 3].
You can create Picture Styles whose parameter settings such as for sharpness
and contrast are different. You can also adjust the parameters of a Picture Style
which has been registered to the camera with the provided software.
1
Press the <A> button.
2
Select [User Def.].
Turn the <6> or <5> dial to select
[User Def. *], then press the <B>
button.
3
Press <0>.
With [Picture Style] selected, press
<0>.
4
Select the base Picture Style.
Turn the <5> dial to select the base
Picture Style, then press <0>.
To adjust the parameters of a Picture
Style which has been registered to the
camera with the provided software,
select the Picture Style here.
5
Select a parameter.
Select a parameter such as
[Sharpness], then press <0>.
A Registering a Picture StyleN