Canon EOS 7D - Manual (Page 72)

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White balance (WB) is for making the white areas look white. Normally,
the <Q> (Auto) setting will obtain the correct white balance. If natural-
looking colors cannot be obtained with <Q>, you can select the white
balance for each light source or set it manually by shooting a white object.
In the fully-automatic modes (1/C), <Q> is set automatically.
1
Press the <n> button. (9)
2
Select the white balance.
While looking at the LCD panel, turn
the <5> dial.
To the human eye, a white object looks white regardless of the type of lighting.
With a digital camera, the color temperature is adjusted with software to make
the white areas look white. This adjustment serves as the basis for the color
correction. The result is natural-looking colors in the pictures.
B : Setting the White BalanceN
Display Mode Color Temperature (Approx. K: Kelvin)
Q Auto 3000 - 7000
W Daylight 5200
E Shade 7000
R Cloudy, twilight, sunset 6000
Y Tungsten light 3200
U White fluorescent light 4000
I Flash use 6000
O Custom (p.73) 2000 - 10000
P Color temperature (p.74) 2500 - 10000
About White Balance
You can also use the [2 White balance] menu to set the white balance.