Google YouTube Creator Playbook Guide Version 2 - Manual (Page 11)

Audience Retention
•
The ‘Relative’ retention graph shows how your video performance
compared to other videos on YouTube of the same length. ‘Absolute’
shows you the viewer retention for every 10 seconds of the video.
•
Improve the format or pacing of your videos and find optimal video
length by examining the graphs. Identify the parts of your videos that
are most interesting to the audience (peaks), and at what points
viewers fast-forward or abandon the video (drops) - these patterns
will highlight needed changes to content and/or packaging.
11
YouTube Analytics
Demographics and Geographics
•
Learn more about your audience and what particular videos or
content resonates with them by analyzing your audience location,
gender, and age.
•
Tailor your strategy and videos to best serve the current audience or
to target a new one.
•
Track changes to your demographics over time or across different
types of content you publish to know how your audience evolves.
•
Optimize for international audiences by identifying the countries
where your content is popular. If your content is performing well in a
foreign language consider transcribing and enabling captions to
subtitle your videos for specific languages.