Google YouTube Creator Playbook Guide Version 2 - Manual (Page 9)

Viewership
•
Identify and analyze your most viewed days, weeks, and individual videos to
understand why they were so successful. Determine the causes or catalysts for the
high performance and build on them: repeat themes or video topics in a new, creative
way or shift how you divide up time and resources to focus on types of videos that
performed well in the past.
•
Optimize the videos from your archive that continue to perform well.
•
Make sure the video is annotated to gain subscribers, encourage community
actions (commenting), and drive the traffic to more of your content or channel.
•
Use the old video as a traffic driver to new uploads or initiatives you want to
promote.
•
Use the trends that are happening on your content to set a release schedule,
determine a playlist strategy, or organize your channel in a new way.
•
Compare your views to unique viewers to understand how much content each of your
viewers watches and how well you organize and present content to the audience.
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YouTube Analytics
Subscribers
•
Examine the dates or videos where there was a high gain or loss of subscribers to
learn more about what resonates with your audience.
•
Identify and analyze videos that drove the most subscriptions relative to how many
views they received to learn what caused more viewers to become subscribers.
•
Measure the impact of including a ‘subscribe’ call to action or annotation in videos.