Google YouTube Creator Playbook Guide Version 2 - Manual (Page 90)

Glossary
(Favorite - Share)
Favorite(s)
A user action that adds a video to their channel’s‘favorites’ playlist. This
action can also be broadcast out to subscribers.
Hook
Content that is meant to keep viewers interested in what happens next.
Ideally a video’s hook happens within the first 15 seconds.
Hosted Playlist
A collection of videos in a playlist with added video context from the
playlist creator. Context is added with ‘hosted’ videos that can act as
intros, outros, and/or interstitials. Hosted videos can contain an actual
host (person) or creative branding that acts as a host.
Like(s)
A user action that shows appreciation for a video. This action can be
broadcast out to subscribers in the feed.
Metadata
The textual information that describes a video, channel, or playlist. Video
metadata includes title, tags, and description. Playlist metadata includes
title and description. Channel metadata includes a description.
Optimization
An action that increases the potential success of a video, channel,
playlist, or content strategy.
Other Channels Module
An optional module that allows the channel owner to feature other
channels on their channel page.
Packaging
Graphics and or content that adds context to a video. Packaging can
build your brand, connect your host with the audience, add relevant
context to archived content, or add scripted/annotated Calls to Action.
Playlist
A playlist is a collection of videos that can be viewed, shared, and
embedded like an individual video. You can create playlists using any
videos on YouTube. Videos can be in multiple playlists. Uploaded videos
and ‘favorited videos’ are default playlists on your channel.
Pre-Buzz
Audience interest in a tent-pole event in the days and weeks leading up
to it.
Programming
The practice and strategy of organizing videos, shows or channel content
and activity in a daily, weekly, or season-long schedule.
Recommendation Activity
A strategy where a channel ‘likes’, ‘favorites’, or comments on a video to
promote that video to their subscribers through the feed.
Series Playlist
A playlist that locks the videos into one specific playlist. Intended for serial
or episodic content that follows a narrative story arc. Videos included in a
series playlist cannot be added to other playlists on the channel.
Share
Ability to distribute videos via social media, email, or direct links. This
action can be broadcast to subscribers.
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