Google YouTube Creator Playbook Guide Version 2 - Manual (Page 30)

30
How-To Steps
Tent-pole Programming
1. Create a programming calendar
Create a programming calendar for upcoming months. Identify the key
tent-pole events that are relevant to your channel and meaningful to
your audience.
Identify (or invent your own) tent-pole events where you may want to
dedicate more resources, time, or content.
2. Release videos around tent-pole events
Create videos for the tent-pole events and be strategic about when to
publish these videos.
Apply your extra time and resources, use of talent, or collaborations
with other channels to be for tent-pole videos that will benefit wide
interest from viewers and search trends.
Devote blocks of time to celebrate or produce special content around
milestones or ‘signature’ events that you invent for your channel and
audience. Make anniversaries special events or assign certain weeks
(or months) for special programming.
3. Perform blog outreach
Send your tent-pole videos to relevant blogs, sites, and online
communities offering them content for their readers.
Provide short descriptions of the content and why it would be a great fit
with the sites readers. Include links and embed codes in your outreach
emails.
(see Blog Outreach section, pg. 75)
Track changes in viewership as a result of programming your content
by using the viewership data available in Analytics. Use Traffic Sources
information to track views coming from search, homepage, featured
video, or blogs for the videos you’ve made based on tent-pole events.
Programming & Producing