Google YouTube Creator Playbook Guide Version 2 - Manual (Page 27)

How-To Steps
1. Find the right schedule for your content
The right schedule depends on your category and content. There may
be existing trends that your schedule can be based on. For example,
movies typically get released on Fridays, so if you review or provide
commentary on films, this calendar may influence the right day of the
week for new videos.
If you set a schedule, make it clear to the audience and new viewers
when and how often episodes are released. Remind the audience in
the videos, in the episode description, or through other branding on
your channel.
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3. Maximize your frequency
More content will lead to more viewership, so release content
frequently to build and retain a consistent audience.
Use other engagement methods (commenting, playlists, etc.) to keep
your channel active for your audience.
Maintain content and activity during breaks between regular publishing
or seasons of a show.
2. Get the most of your production investment
Find ways to cull more content from your shoots and production.
Use production techniques to minimize production time and maximize
the useable content.
Create supplemental content for your big projects or videos that are
less production intensive. Capture behind-the-scenes footage, keep a
log of your bloopers, or create vlog-style update or comment videos.
Regular Schedule & Frequency
Find what days your channel sees peaks in views or if your audience
follows your schedule by looking at the viewership graphs available in
Analytics. Learn about how many views you gain by adding more
content to your channel, and find the right balance between production
investment and views gained.
Programming & Producing