Google YouTube Creator Playbook Guide Version 2 - Manual (Page 58)

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Discoverability
•
Upload a square high-resolution (1600px x 1600px) avatar that is
recognizable at smaller resolutions. This avatar will be your
channel’s billboard throughout the site.
•
Accurately describe your channel and capture relevant channel
keywords when writing the channel description. Include relevant
information such as upload schedule and details about the content.
•
The first 45 characters of the description appears in the channel
browser and across the site where viewers discover your channel.
•
You can edit your Channel Page title to best reflect your brand.
YouTube channel pages can be optimized in a number of ways to help
make your channel a discoverable destination that offers consistent,
current content. When setting up and optimizing your channel page, you
should be thinking about visual branding, channel metadata, and
channel organization.
Branding
•
Create a custom, visually-compelling background image for the
channel page.
•
Feature your brand’s personalities. Make the audience feel like they
are connecting with a person or character of your show and not just
the brand or logo when they come to the channel.
•
Make use of the image mapping space directly above the channel
header. Determine what links are important to display here and
design this area to gain the most clicks. Links on this banner image
can link to promote any initiative, on YouTube or off.
•
Feature the channels upload schedule into the background image or
in the channel description. Announcing your schedule is specially
useful for channels that house multiple content series.
•
Upload graphics specific to the mobile viewing experience of your
channel in the Edit Channel pane.
•
Connect social media accounts and link to other sites or channels in
the right sidebar of the channel.
Publishing & Optimization Channel Page Optimization
To maximize channel promotion, concentrate on the
channel avatar and first 45 characters of a channel
description.