Google YouTube Creator Playbook Guide Version 2 - Manual (Page 36)

How-To Steps
1. Build your channel’s appeal
Before reaching out to collaborate with other channels, build your value
with great content and an engaged audience.
Create something exceptional, unique, compelling, or special with your
channel that will make other channels interested in supporting or
working with you. This can extend beyond just content to include
production support, access to talent, shoot locations, etc.
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3. Create engaging cross-promotion opportunities and
collaboration videos
Create collaboration videos with channels and creators with similar
content and relevant audiences.
Set clear objectives of what each creator wants to get out of the cross-
promotion. Work closely with each other to ensure each channel is
maximizing the opportunity and benefits of working together.
Fine tune your channel, content, and engagement during cross-
promotions to provide the best experience for new viewers,
encouraging them to become subscribed fans.
Consistently update and refresh less-intensive promotion strategies
such as featuring channels in your “Other Channels” list and promoting
with your recommendation activity.
2. Identify relevant creators and channels
Know the other channels where similar audiences to your own are
spending their time.
Track the effectiveness and results of cross-promotions by examining
viewership graphs and subscriber changes in Analytics. Assess the
‘stickiness’ of your content/channel and the relevancy of the cross-
promotion by measuring subscribers gained from the additional views.
How many new viewers were retained weeks after the promotion?
Cross-promotion & Collaboration Programming & Producing
Having a unique contribution is one way to attract
collaborations when starting a channel.