Google YouTube Creator Playbook Guide Version 2 - Manual (Page 84)

Community & Social Media
84
Community & Social Media
Checklist
Set up accounts and set specific strategies for all social media sites that are important to your content or
audience.
Create and maintain a Blog Roll for your channel. Include niche sites or targeted sites for tent-pole related
content.
Dedicate time and resources to involve and interact with your audience. Perform outreach to blogs, sites and
online communities for relevant videos.
Create content or segments specifically with your audience in mind. Make sure that you include viewer
interaction in your videos by asking specific questions, featuring fans, or by addressing the audience in the
videos.
Interact with viewers in the first few hours after your upload new content. Respond to comments and be
active on social media sites to build engagement around new uploads.
Track engagement on social media sites and assess the incoming traffic from those communities to your
YouTube content.