Create your marketing strategy – Google Apps for Work User Manual
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Phase 1: Core IT
26
Create your marketing strategy
Time frame: Weeks 1–2
What and why—marketing the change: It’s not enough to tell users
that something big and important is coming. You’ve got to do it in a
memorable way that feels fresh but is also part of the company’s
character. A good internal marketing strategy for your Google Apps
deployment:
•
Creates a positive perception of the project
•
Helps to minimize negative rumors related to the project
•
Gets people excited about Google Apps
•
Increases the impact of your communications
The result: When you complete this stage, you’ll have
•
Identified people who can assist with design and execution of the
internal marketing campaign.
•
Created a marketing strategy that includes your key messages,
creative concepts, and list of marketing channels.
“We recommend our customers create
graphics using their brand and the
Google logos to make users familiar with
Google Apps before Go-Live.”
—Nathalie Massis, Marketing
Manager, Soluciones Orión