Launch your marketing campaign – Google Apps for Work User Manual
Page 57
Change Management Guide
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Phase 2: Early Adopter
Launch your marketing campaign
Time frame: Weeks 5–9
What and why: In the Core IT phase, you designed your internal
marketing campaign and secured staffing and resources. Now, as
your Early Adopters start to use Google Apps, you’ll launch your
campaign to build awareness and promote resources about the
switch.
Most companies start to execute their organization-wide campaign
during the Early Adopter phase. This ensures that you don’t lose
momentum leading up to Global Go-Live.
The result: Your user community has greater awareness of the
Google Apps deployment and the benefit of the change to them.
You’ve piqued their interest and started to build their engagement
with the upcoming switch.
“Use your communications to build
energy and excitement among your
user community.”
—Dave Hannon, Google Practice
Leader, Flexion