Nortel Networks 7400 - Manual (Page 213)

optimising the customer relationship and every
encounter with the customer, which can lead to
increased profitability and accelerated business
success. Using new technologies such as Voice over
IP (VoIP), Internet Protocol Virtual Private Networks
(IP-VPN) and Optical Ethernet, Nortel Networks
delivers solutions that cost less to operate, have
fewer or no bottlenecks, and are open and flexible to
support new applications and services that drive
business results.
A consistent customer experience, everywhere.
“Engaged applications” flow seamlessly across
customer contact channels (in-person, telephone,
Web, chat, fax, e-mail) and provide a positive
experience, where the business is not just reacting
to but engaging with the customer. By delivering
time-sensitive, critical information in the user’s
choice of context and access device, the new
enterprise network makes service and convenience a
tangible competitive differentiator in an
increasingly commoditised world. By moving
telephony into the Web paradigm, the new
enterprise network offers multi-media capabilities
that give users control over where, when, how, and
in what form they can be reached.
Consistent information is delivered through
increased centralisation of IT infrastructure enabled
through Optical Ethernet.
Business connectivity over the Internet.
With innovations in privacy and quality of service,
the Internet takes on an expanded role as the
backbone of enterprise applications. The Internet
and IP-based intranets bring new agility and
economies to the tasks of connecting data centres,
delivering content to users, and supporting the
flow of private information cross the extended
supply chain.
204 One Network - A World of Choice
What does the future enterprise network look like?
The One Network vision is composed of five key elements:
IP Telephony succeeds
traditional Telephony
Internet
Business connectivity
via the Internet
Consistent customer
experience everywhere
Security for all
applications and services
Storage and networking
at light speed
The enterprise network evolves into a unified, adaptable infrastructure