Nortel Networks 7400 - Manual (Page 243)

• Telemarketing environments and call-centre
users such as banks, financial institutions, betting
shops, mail order companies.
• Enterprises wishing to deploy Unified Messaging.
• Need to update employees with live updates of
critical information (such as market movements
and breaking news stories) in an unobtrusive
manner.
• Company with remote workers that need to
access their corporate data and voice services in
exactly the same way, in the office, at home or on
the road.
• Enterprises that require powerful voice features,
data connections, LAN communication, CTI and
information services.
Nortel Networks Solution
Succession is the brand name for IP telephony (IPT)
solutions from Nortel Networks. IP telephony offers
exciting possibilities for all types of organisation as
they combine the reach and power of the Internet
with the convenience of the telephone offering
customer a full suite of business-building
applications and cost saving technologies.
With all the possibilities of IP telephony, it is
important not to forget the basics of providing a
reliable, feature rich telephone service – so
Nortel Networks has focussed on using IPT for
innovation but without compromising traditional
qualities of reliability, quality, and functionality. Our
strategy is to provide a smooth and cost effective
migration path for our massive installed base of 43
million business extension lines plus win new
greenfield business by providing the best converged
network and applications solution sets in the
industry. Our strategy can best be summarised with
the phrase “Innovation without Compromise” as we
provide innovative, converged network services
without sacrificing the quality, reliability, and
functionality of existing business telephony services.
For example, the Business Communications
Manager (BCM) contains all the business telephony
features of Norstar; and Succession Communication
Server for Enterprise 1000 (CSE 1000) contains all the
business telephony features of the Meridian 1.
There are 3 main areas of convergence in
Nortel Networks Succession IP Telephony Portfolio.
Convergence in the WAN
This involves converging separate voice and data
networks connecting offices together into a single,
converged network. Voice equipment with IP
addresses can be distributed remotely resulting in
the coined phrase “death of distance” – enabling IP
phones and remote branch office IP to PSTN
gateways to be distributed across a global network.
This in turn enables telephony and applications
servers to be centralised with remote users gaining
access through the converged network. Savings
result from centralising your applications and
support teams, reducing voice circuit leased lines,
toll bypass and productivity increase through
flexible working. For example, a PC with softphone
can be used for teleworking from any IP access point.
Convergence in the LAN
This involves connecting all your office
communications equipment over a single,
converged LAN including your IP phones, IP to PSTN
gateways, and telephony call servers and
applications. Value includes flexible deployment of
phones, instant moves using DHCP services,
telephony service from any Ethernet connection.
Saving result from increased productivity, easier and
faster adds, moves, and changes, and reduced
cabling requirements. LAN convergence also helps
prepare for new converged desktop applications.
Convergence at the Desktop
Convergence opens the door to innovative new
applications that blend voice, video, text and picture
sharing to enrich communications. Applications like
Unified Messaging, web and multimedia contact
centres, video collaboration, and picture and file
exchange are possible. Value is in increased
productivity and smarter customer collaboration.
234 IP Telephony Solutions