Google Creator Playbook Version 4 - Manual (Page 14)

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Once you hook your viewers, give them a reason to
keep coming back. New material, regularly scheduled,
will do the trick. Feed your ch a nnel’s feed!
How to “feed” your feed
• Upload frequently. Aim to publish a minimum of
one video per week.
• Keep your feed active. Favorite, like and comment
on other channels’ videos. Manage and update your
playlists.
• Engage during the off-season. If you take a break
from regular programming, stay connected to your
audience during the down-time.
Regular Schedule & Frequency
Get the most from your productions
• Shoot lots of footage, and package it creatively.
• Recycle current content into making-of videos,
bloopers, behind-the- scenes, recaps, best of
countdowns, trailers, vlogs, comment videos
and more.
• Create shorter versions of long-form content to act
as teasers, trailers or previews.
Use annotations, playlists and other
links to get viewers from the preview video to the
actual video.