Google Creator Playbook Version 4 - Manual (Page 37)

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Thumbnail Optimization
Metadata and Thumbnails on the ‘Watch Page’
Examples of Watch Page Placements
• Suggested Videos – Algorithmically generated by YouTube
• Video End Screen – Algorithmically generated by YouTube
• Video Responses – Creator-generated
• Playlist Runner – When watching in playlist mode, videos appear
alongside the video player
Metadata and Thumbnails Across the Site & Devices
Channel Page Placements
Playlists show in the right column and on the videos tab. Featured Tab
thumbnails are much larger than elsewhere on site.
Suggested Video Placement
Thumbnails appear in the right column that recommends additional
videos for viewers to enjoy.
The Guide and Channel Feed
Channel icon appears prominently in the Guide. Thumbnails appear in
subscriber feeds whenever new videos are uploaded or playlists are
created.
Search
Video thumbnail, the first 60 characters of their titles, and ~140 characters
of their descriptions appear in search results.
Mobile
Primarily thumbnail-driven given the limited real estate.