Google Creator Playbook Version 4 - Manual (Page 5)

3
Playbook Structure
The Creator Playbook is structured into three sections: Programming, Optimization, and Community. Each
section presents several optimizations or strategies for building engaged audiences on YouTube. These best
practices are explained in stages to help you understand each point and guide you through taking action.
Overview
Includes:
• Strategy: Brief description
• Why It Works: Reasoning or context
• How To Do It: Short explanation of how
to implement
A Visual Key Guide to:
• Time Cost: Estimates how much time is required.
• Effect: Outlines which metrics are affected
by optimization.
• Impact Rating: Estimates how much effect
an optimization or strategy will have on
outlined metrics.
• Optimization Type: Denotes whether
optimization or strategy is production based,
achieved during publishing, or created through
community involvement.
Details
• Provides context and further detail on why this
specific best practice is important or how to
implement it.
Examples
• Presents examples and/or different methods
or variations.