Google Creator Playbook Version 4 - Manual (Page 68)

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Cross-promotion & Collaboration
Channel Promotion
• Recommendation Activity: Like or comment on
other channels. This passive promotion will appear
in your Activity feed.
• Social Media: Use other social media channels to
spread the word about other channels you like.
Leverage your Google+, Facebook, or Twitter
followers!
• Track the effectiveness of cross-promotions by
examining viewership graphs and subscriber
changes in Analytics. Measure subscribers gained
from the additional views, and assess the stickiness
of your content/channel. How many new viewers
were retained weeks after the promotion?
In-video Promotion
• Guest Star: Appear or guest star on another
channel; it’s a great way to work with other
creators.
• Shout Out: A simple host recommendation can go
a long way. Find short, surprising clips or cliff
hangers to hook your audience.
Use Vidstatsx.com to identify successful
channels and compare subscriber growth.