Google Creator Playbook Version 4 - Manual (Page 59)

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YouTube Analytics
2. Know How Effective Your Annotations Are
Annotations are a powerful way to engage viewers
and direct them to continue watching more of your
videos. Viewers have lots of videos to choose from on
YouTube, adding and optimizing annotations on your
videos can help keep more viewers on your channel
and convert them into long-term subscribers.
Key Reports:
• Annotations - Shows click-through (CTR) and close
rates for all of your annotations.
Sample Report Uses:
• Optimize annotation placement and duration to
achieve the highest Click Through Rates (CTR)
possible while simultaneously reducing
Close Rates.
• High CTRs mean viewers are clicking on your
annotations.
• High Close Rates mean viewers don’t find the
annotations useful, so consider modifying or
removing low performing annotations to improve
the viewing experience.
• Monitor annotated end-cards that promote other
videos and compare CTRs of the given choices to
learn which videos and/or thumbnails attract the
most clicks.