Google Creator Playbook Version 4 - Manual (Page 26)

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Optimize the Channel
• Create and feature a playlist or section on your
channel that assembles videos related to the
livestream.
• If creating a playlist, use the notes field of the
playlist to add commentary about the live event.
• Highlight the livestream trailer video in the
Welcome Trailer module on your channel.
• In the days leading up to the livestream, use
InVideo programming to promote the trailer.
Create a trailer or teaser video
• A trailer lets your subscribers know about the event
by appearing in the channel feed. A few key points
as you craft your trailer:
• Include the important stuff - when the live event
is happening, and for how long.
• Feature the host/talent from the livestream.
• Link to the scheduled event in the trailer’s
description. Once the event is live, swap in the
livestream video URL.
YouTube Live
Use the trailer you create to promote the
livestream through paid promotion. When your live event is published, your
subscribers receive an email with your thumbnail and
title. Make these look and sound awesome!