Google Creator Playbook Version 4 - Manual (Page 15)

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Set a schedule
YouTube isn’t TV, but some of the principles that drive
television viewership apply to the web. Regular
release schedules and timely publishing are both
important for online video.
• Release videos on a set day of the week, if possible;
audiences like structure.
• If your channel hosts multiple shows, create a
programming schedule. Communicate it to your
audience in the video, on your channel, and in
video descriptions. Use YouTube’s scheduled
publishing feature to build your schedule.
Stay timely
• Timing matters. News and politics, sports,
commentary, and opinion content can thrive on
topicality.
• Don’t be too locked into your schedule: respond to
rising search trends, viral videos or breaking news.
• Add reactive and timely supplemental content to
your regular programming; it can help your channel
find new audiences.
Regular Schedule & Frequency
Use YouTube’s scheduled publishing
feature to build your schedule.