Google Creator Playbook Version 4 - Manual (Page 73)

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Google+
G+ Hangouts On Air (HOA)
Hangouts on Air allow you to broadcast your
Hangouts live, directly from your YouTube channel,
Google+ stream or website. After the live session, a
video of the public Hangout is uploaded to your
YouTube channel and to your original Google+ post.
• Be prepared! Test your connection, cameras, mics,
and other equipment well in advance.
• Hangouts are interactive, so make sure the format
allows you to engage with other participants
and viewers.
• Designate a community manager to interact with
fans on Google+, YouTube, and social media during
the event.
• Set audience expectations before and during the
Hangout. Remind viewers what’s coming up next in
the live HOA using your Google+ stream and other
social media.
• Include Calls to Action during the Hangout. Remind
viewers to leave comments, send questions, and
subscribe to your channel.
• Share the full Hangout video or just the best
moments.
Engage
• Interact with fans and build relationships. Moderate
conversations, and respond to mentions.
• Acknowledge followers with +1s and +mentions
in posts.
• Tap fans to be your focus group. Ask specific
questions about the content you post, and seek
feedback or ideas for your next video.
• Promote other creators or videos you like.
• Annotate your YouTube videos to link to your
Google+ page to encourage subscribers to
follow you.
G+ Hangouts!
Hangouts allow you to chat face-to-face with up to
ten people.
• Use Hangouts to interact with a small group of your
fans or other creators.
• Seek input from your fans and reward your
super-fans with personal, direct access to you.
• Check out apps you can use within a Hangout. For
example, you can host viewing parties by watching
YouTube videos in your Hangouts.
Remember to follow all community
guidelines and Terms of Service if uploading the video
file of a Google+ Hangout to YouTube.