Google Creator Playbook Version 4 - Manual (Page 49)

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Maintaining the Channel Feed
The Feed - Curating Other Content
By boosting other people’s videos, your channel can
become a tastemaker destination.
• Be a picky curator – understand your audience and
share work that will appeal to them.
• Set a curation schedule. Choose non-upload days
to curate content in your channel’s feed. Treat these
curated videos like you would a weekly show.
• Set the context. When you comment on your own
video and someone else’s, make sure the comments
add to the experience.
Great thumbnails and titles are
especially important to attract attention for your videos
in your subscribers’ homepage feeds. (see Metadata)
The Feed - Tent-Pole Programming
• Compile playlists for key tent-pole events and post
the tent-pole playlists to your feed using the
channel posts feature.
• The feed can be used to resurface videos and
Playlists that are relevant to trending topics or
upcoming tent-pole events.
• Only when a video is switched to “live” for the first
time does it appear in your feed. Upload videos as
unlisted to adjust metadata and annotations before
publishing to subscribers.