Google Creator Playbook Version 4 - Manual (Page 3)

Welcome
Introduction 2
Playbook Structure 3
Icons & Key Definitions 4
Programming
Captivate Your Audience 6
Calls to Action 9
Regular Schedule and Frequency 11
Playlists 15
Tent-pole Programming 19
YouTube Live 22
Checklist 27
Optimization
Metadata 29
Thumbnails 33
Annotations 36
Channel Page 40
Maintaining the Channel Feed 45
Reaching All Audiences 48
YouTube Analytics 51
Checklist 59
Community
Build Your Community 61
Cross-promotion & Collaboration 64
Google+ 68
Blog Outreach 73
Promotion on YouTube 76
Checklist 81
Appendix
Resources 82
Video Upload Checklist 83
Glossary 84
Table of Contents