Google Creator Playbook Version 4 - Manual (Page 28)

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YouTube Live or Hangouts On Air (HOA)?
With YouTube Live, and a lot of planning, testing, and
promotion, you can produce a broadcast-quality live
event. Don’t have enough time to pull off a live
event? HOA builds fan engagement by creating a
highly interactive, more casual fan experience, and
they don’t require as much setup time. Learn more in
Google+.
Note: Live is enabled for all creators who have at least
1000 subscribers; more information can be found on
our blog.
After the Live Event
In the days after a live event, consider uploading the
best clips from the event. Clipped content help fans
relive the most memorable parts, and also drives
viewership and watch time.
• Secure necessary content rights to rebroadcast
clipped and edited versions of the live event.
• Edit the live event into separate videos that each
touch on a unique theme or topic. Your video title
should pique the interest of potential viewers;
“Celebrity Says Something” is much more engaging
than “Part 2 of Live Event.”
• Upload the archived content from music
performances soon after the live event. Include the
event venue, date, band and song info in the title.
• Set an upload schedule to publish the archived
footage if the amount of live content might be
overwhelming as one upload.
YouTube Live