Google Creator Playbook Version 4 - Manual (Page 69)

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Cross-promotion & Collaboration
Subscriber Box Sharing
• Use the Other Channels & Friends module to link to
channels you manage or want to promote. When
users subscribe to your channel, they’ll also be able
to subscribe to the channels you’ve listed.
• Let the channels know that you’re featuring them
and ask if they’ll return the favor.
Shared Topics and Playlists
• If collaborating, make the viewer aware of all
channels involved in the cross-promotion through
playlists, annotations, mentions in the video, and
links in descriptions.
• Link multiple videos in a chain: Producer A links to
Producer B’s video, Producer B links to Producer C,
and so on back to A. No matter where a viewer
begins, all videos in the loop are in a position to
gain new viewers and potential subscribers.
• Compile playlists or create hosted playlists
featuring videos from channels that you
cross-promote.
Guest Star Collaboration and Cross-Promotion
/ZeFrank1 and /SoulPancake
Guest Star Collaboration and Cross-Promotion
/lindseystomp with several other channels
Examples