Google Creator Playbook Version 4 - Manual (Page 51)

49
Reaching All Audiences
Create Content with Global Appeal
Your content may already have global appeal (Check
YouTube Analytics), but consider whether there may
be an opportunity to adapt it and expand on interest
around the world.
• Use Analytics to find out where your channel might
already be attracting an audience. Focus
internationalization efforts on those languages.
• Appeal to new audiences. Animation, dance,
animals or strong visuals without dialogue have
cross-cultural appeal.
• Identify and program for local and regional trends
as well as tent-pole events. Make your metadata
multilingual and add subtitles during these events.
• Consider launching your content on a separate
channel targeting new regions or language groups.
• Invite speakers of other languages to create
voice-overs or audio for your content.
• Find other channels around the world that are
similar to yours, and collaborate or cross-promote
with them, if your content will translate.
YouTube is a global platform - your audience can watch from anywhere in the world. Take extra steps to help
your videos appeal to broader audiences, including foreign language speakers and viewers who are
hard-of-hearing.