equinux Mail Designer 1.3.4 - Manual (Page 33)

Using placeholders with MailChimp
MailChimp can use “placeholders” or “merge tags” in your design to auto-
matically insert personalized details into your message.
To use MailChimp placeholders
‣ Go to a text area within your design
‣ Right-click and choose “Insert Placeholder > MailChimp “
‣ Choose the placeholder you would like to add
A placeholder will be inserted into your text, which will later be replaced
with information from your MailChimp account.
MailChimp placeholders explained
Placeholder Description
Address and vCard Your details, as stored in your
MailChimp account.
Includes your address and a
download link for your vCard
Current Year Inserts the current year
Date Inserts the current date
First Name Adds the recipients first name
Forward Include a link that can be clicked for
forward your newsletter to other
recipients
Last Name Adds the recipients last name
List Address Adds your address, as stored for a
particular list
List Company Adds your company name, as
stored for a particular list
List Description Includes a description of why your
customers are receiving this email,
as stored for a particular list.
List Phone Include your phone number, as
stored for a particular list
Recipients Email Adds the recipients email address
Unsubscribe Adds an unsubscribe link
User Address Add your postal address, as stored
in your MailChimp account
User Company Add your company name, as stored
in your MailChimp account
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