Sony BRAVIA XR A95K 55" 4K HDR Smart QD-OLED TV - Manual (Page 166)

Help Guide
Data Projector
VPL-GTZ380
Image retention occurs on the screen.
When a high contrast still image is displayed in the same location of the screen for a long period of time, there may
be some image retention on the screen. This is only a temporary condition. Turning off the power for a while will
eliminate the retained image.
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