Konica Minolta Digital StoreFront - Manual (Page 496)

Digital StoreFront 5.2 Administration Reference
496
Google Analytics Tracking
Overview of Google Analytics Tracking
Digital StoreFront provides support for Google Analytics (or another similar site information tracking
application, such as Yahoo!) to collect statistical information on traffic to the Digital Storefront website.
Google Analytics (and similar site information tracking applications) show you how people found your
site, how they explored it (and for how long), what pages they visited, and how you can enhance their
visitor experience. This information can help you optimize your site to meet customer needs.
Note that the site traffic Information captured will be stored on the tracking application
provider's site (e.g., Google Analytics) and Digital StoreFront administrators will have to log into the
provider's web site to retrieve the information. The information will not be stored or retrievable in or
from Digital StoreFront.
What is Google Analytics Tracking for? When should you use it?
Google Analytics and similar site tracking systems
gather information about how visitors to your site
use the site. It tracks what pages they visit and
what they do (i.e., download the PrintMessenger
print driver, order a product, etc.). When you want to monitor how site visitors
are using your site and gather data you can
analyze to optimize your site.
To set up a Google Analytics account
Before enabling Google Analytics Tracking in Digital StoreFront, you must first establish a Google
Analytics account.
1. Visit Google at:
https://www.google.com/accounts/ServiceLogin?service=analytics&userexp=signup&hl=en
2. Follow the on-screen instructions to set up your Google Analytics account and a profile for the
Digital StoreFront web site you will be tracking.
Online instructions for setting up a Google Analytics account are at:
http://www.google.com/support/googleanalytics/bin/answer.py?answer=66983&cbid=5ww7xme
35fsp&src=cb&lev=%20index
General help and support for Google Analytics is available online at:
http://www.google.com/support/googleanalytics/
3. After your account is set up, leave your Google Analytics account screen open and log on to Digital
StoreFront as an administrator.