Google YouTube Creator Playbook Guide Version 2 - Manual (Page 10)

Community Actions: ‘Likes’, ‘Favorites’, Comments, Shares
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Measure community actions as a ratio of total views to gain the best understanding of
what videos are causing the most actions.
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Assess which videos get the most actions relative to how many views they’ve received
to better understand which videos increase engagement with your viewers and why.
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Measure the impact of including Calls to Action and annotations for comments, ‘likes’,
or ‘favorites’ in your videos.
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YouTube Analytics
Traffic Sources
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There can be different peaks and valleys within each traffic source, so examine the
changes in each to better understand overall viewership. Changes in viewership can
be caused by a shift in all traffic sources at once, or sometimes just one.
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Understand how viewers discover your content at a channel and per-video level so you
can make creative or strategic decisions. When examining individual videos, you can
see what other specific videos are driving traffic via suggested or related video
placement.
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The new homepage creates new ways for viewers to discover channels – use traffic
sources to identify which of these new sources may be driving views for your videos
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Assess the impact from a new metadata strategy, thumbnail optimization, or blog
outreach initiative by examining the different traffic sources relevant to each change.
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Look at the traffic sources for specific videos to measure the effectiveness of cross-
promotions or other actions that drove traffic on your channel.
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Determine the level of ‘active subscribers’ on your channel by seeing how many views
for new uploads or on the channel come from subscription modules.