Google YouTube Creator Playbook Guide Version 2 - Manual (Page 6)

6
YouTube Analytics
YouTube Analytics is a powerful tool and valuable resource
for all content creators. The tool provides deep insights
about your channel, videos, and audience. Analytics
should be used in conjunction with The YouTube Creator
Playbook to help you prioritize optimizations, measure
impact of new strategies, and to assess your channel’s
performance.
Prelude
In addition to this initial overview section of YouTube
Analytics, every How-to page of The Playbook includes an
‘Analytics Tip’ to help you use the tool to assess the impact
of any changes implemented.