Google YouTube Creator Playbook Guide Version 2 - Manual (Page 63)

Publishing & Optimization Reaching All Audiences
Strategy:
Optimize videos and create content to reach the widest audience possible.
Why It Works:
Overcoming language and/or cultural barriers will allow you to reach untapped
audiences, propelling viewership growth.
How To Do It:
Use online tools to create captions for your videos and create content that can
transcend cultural differences.
63
Time Cost
Medium:
1+ Hours
Optimization Type Effect
•
Engagement
•
Subscribers
•
Video Ranking
•
Views
Impact