Google YouTube Creator Playbook Guide Version 2 - Manual (Page 14)

Programming & Producing The First 15 Seconds
Strategy:
Make the beginning of your videos compelling to your viewer.
Why It Works:
Attentions spans are short. Hook viewers right from the start and increase
engagement for the entire length of the video.
How To Do It:
Accomplished through production and video structure.
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1 3 2 4 5
Time Cost
Moderate:
Less than 1 Hour
Impact Optimization Type Effect
•
Engagement
•
Subscribers
•
Video Ranking
•
Views